Having lived across a few of the most livable and ethnically diverse cities around the world — places that consistently rank high on the global living index — I had the opportunity to closely experience diverse cultures, global cuisines, lifestyles, and community values. I truly experienced the “quality of life” that is often talked about in Western countries and deeply aspired to by many Indians.

During those years, I witnessed a remarkable transformation in my own wellbeing — many recurring health issues simply disappeared, and my overall wellness improved significantly. I largely attribute this difference to the quality of food and the sustainable practices that are followed with discipline in these cities. Cleanliness, after all, is the natural outcome when we commit to mindful living and stay environmentally aware.

—A couple of images in frames

Another aspect that stood out during our stay was the high participation of women in the workforce. While statistics indicate over 50% female representation and more than 60% females employment — you only need to walk through downtown streets of these cities during office hours to witness it for yourself. Such a social structure, in my view, is an outcome of reduced domestic burden on women, enabled by efficient daily systems, accessible conveniences, and a more equitable society.

In contrast, most Indian households still follow complex cooking practices that demand significant time and effort on a daily basis — even with domestic help. Women, unfortunately, shoulder the majority of this responsibility — from planning to preparation — often at the cost of their professional growth and personal time.

Any meaningful support that simplifies this daily burden can help increase women’s workforce participation and contribute to building a more equitable Indian society.

While we had the choice to stay abroad, my spouse and I decided to return home — to give back to the country that raised us and shaped who we are today. We came back with a dream to build a better, healthier India.

That dream became Grofee — a vision born to address the food life-cycle challenges faced by every household, whether single or family.

Our mission is to:

• Bring clean-label, premium-quality food to your table — hassle-free and responsibly sourced.
• Ensure every ingredient meets the highest standards of safety, quality, and sustainability before it reaches you.
• Offer diverse cuisines and ingredients so that you can enjoy delicious meals while maintaining balanced nutrition.
• Simplify cooking to such an extent that anyone can prepare a wholesome meal in minutes — empowering both men and women equally.

“No more excuses like ‘I don’t know how to cook.’”

• Contribute to a cleaner, greener India through sustainable packaging and mindful sourcing.

And the story continues…
This is just the beginning. These is much more to our story and there’s much more to come — so so follow us and stay updated!